News

Ez-Living releases private placement seeking growth capital for retail expansion

San Diego, CA—October 1, 2006, Ez-Living has completed plans for possible expansion into brick and mortar retail stores. Ez-living began sales testing using the Ez-Living internet website www.ez-living.com in October of 2004. The company tested sales in several product categories from low end consumer electronics to big ticket medical mobility products. The company also explored manufacturing selected products such as 3 wheel scooters, foldable bicycles and specialty phones for seniors.

With the testing complete the company has finished a detailed business plan which the company is now discussing with potential investors. Ez-Living CEO John Turner stated "Our testing of the senior market confirmed we were right on with our choice of products. We believe the most effective way to sell to the senior market in significant dollar volume, is via the traditional brick and mortar retail stores. Seniors will buy from the internet, although by our research the internet is their last choice, behind catalogs, TV infomercials and direct mail promotions. Even though on our website we offer extended warranties and liberal return policies, our testing has shown seniors would still prefer to purchase from brick and mortar retail stores, where they can look at, demo the products and walk out with what they buy. Additionally big ticket items like medical mobility scooters require a dealer like storefront to qualify for insurance and medicare reimbursement, scooters are easier to sell if they can be demonstrated to the customer. Scooters are best sold in a store, scooters are difficult to ship and set-up for the customer, making it very difficult to sell these products via catalogs or the web."

Ez-Living test marketed selected products for seniors using the companies website, selling products in 6 major categories, medical mobility, communications, entertainment, hobbies, health, safety & convenience. Knowledge gained from these sales was used to prepare the brick and mortar store sales business plan.

Turner stated, "We studied the market and the senior consumer. We learned how these consumers, their families, or care providers make their decisions on what and where to purchase. We identified important products of interest to seniors and we identified sources for these products. A successful business plan has four elements, a need, a product to fill that need, supply lines for the product and capital to implement the plan. We feel the retail sales (brick and mortar stores) approach for selling to seniors offers tremendous potential if done right. The challenge is the large amount of capital needed to get the concept off the ground with sufficient momentum to quickly grow multiple stores which is a key ingredient of the success of the plan. We know what we need, our challenge is raising the required capital to do this on the scale that is needed for grand success."

Ez-living is presenting the business plan, for multi-store expansion to potential qualified investors. For additional information contact John Turner jturner@jpcgm.com