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EZ-Living gets product exposure on NBC Today Show.

San Diego, CA—December 16, 2004 Market testing of the Ez-Living sales and product plan, resulted in national exposure for Ez-Living on the NBC Today Show.

The Ez-Living sales team headed up by Ez-Living Sales and Marketing Vice President Kathy Gilmette, successfully placed one of the Ez-Living products with the Jim Miller who does television appearances and writes articles on products and services of value to seniors. On December 9th, Miller along with Today Show host Matt Lauer did a spot on holiday gift ideas for seniors. Included was a wireless TV amplifier headset from Ez-Living. About 25 seconds of National Television exposure resulted in over 900 orders for the headsets and other products in the next 3 days.

Ez-Living President John Turner stated, "Since launching the Ez-Living website we have been testing different product ideas for the senior market and we are learning from these kinds of tests, frankly even we were surprised by the results of this brief television exposure of one of our company's products. The senior market is huge, the key is to understand and create effective sales plans for how to sell to this demographic, which we are developing with these kinds of promotions. Similar tests are underway with product and press releases which we are getting printed in national consumer and trade specific publications."

More from the press release issued by Ez-Living.

San Diego, CA—December 9, 2004, San Diego-based Ez-Living products for seniors to be featured on the NBC Today show.

With a growing awareness of the senior market, products and companies that service this market are getting more notoriety.  Over 21% of the US population is over 55 years old (source U.S. Census Bureau), over 60 million consumers.     Jim Miller, Senior columnist for the Savvy Senior (http://www.savvysenior.org) will appear on the nationally broadcast NBC Today Show, December 9th, in a segment discussing products of interest to the senior market.   This will be Miller’s 15th appearance on the Today show since July of 2003.

The Savvy Senior is a web site community featuring useful information, articles, products and reference resources for the growing senior population and the families who support them. Savvy Senior presents information relevant to senior living in the 21st century. The Savvy Senior site and Mr. Miller have become popular with senior readers throughout the country. In addition, Savvy Senior also offers a help service that provides access to information and resources to assist with seniors questions.

Miller has chosen to present the Ez-Living “TV Listener Wireless Infrared Headphones”, a cordless infrared headset system that allows the user to listen to television or stereo without disturbing others.

The TV Listener Headphones, model BEBE-TV777 retails for $34.95. This product is great for the hearing impaired because one person can listen at a higher volume than the other. Adapters enable it to work with any television, stereo, audio device, or other sound source. The transmitter is a small disk that is almost invisible when it sits on top of the television and the cordless headset is featherweight with soft foam earpiece cushions for maximum comfort.   TV Listener Wireless Infrared Headphones are typical types of products offered by Ez-Living which focus on consumers with special needs in hearing, sight and mobility.

According to Ez-Living Vice President of Sales and Marketing, Kathy Gilmette “The exposure on the Today show is important in many ways.”   “First the fact that the media is giving importance to seniors and products they are interested in is good to see.”  Gilmette continues, “Too often this demographic as a consumer is overlooked by retailers and advertisers.  Ez-Living was founded on the idea of simplifying technology and selling products, which our customers can use to enjoy life. The headset is but one example of hundreds of products, which we have assembled to serve our target market.”    Also of significance to Ez-Living is the exposure of the Ez-Living brand and web site to its target market.    A customer may be exposed to Ez-living by interest in a product they hear about on TV, but as they soon learn Ez-Living provides many solutions for seniors and customers with special needs, mobility, hearing and other products of interest in a single shopping experience.

Ez-Living is working to simplify technology for the growing senior and special needs market.  Ez-Living is a product company that designs, manufactures and sells consumer electronics and mobility products targeted at the baby boomer, elderly and special-needs consumers.   Ez-Living was one of the founding members of T-QOL (Technology for Quality of Living).  Ez-Living products feature three year extended warranties and a limited Lifetime Warranty on products that have been T-QOL certified. EZ-Living is headquartered in San Diego California.