News

Ez-Living unveils new Consumer Website

San Diego, CA—January 2, 2008, Ez-Living Inc., www.ez-living.com unveils new Consumer Website to support plans for Retail Expansion  

Ez-Living was founded in 2004 to develop and sell products to the senior market. The Ez-Living internet website www.ez-living.com was created to test sales in several product categories from low end consumer electronics to big ticket medical mobility products. The company also explored manufacturing selected products such as 3 wheel scooters, foldable bicycles and specialty phones for seniors. With the testing complete the company has finished a detailed business plan for expansion to retail brick and mortar senior stores which the company is now discussing with potential investors. Ez-Living has deployed a new website to better support the marketing strategy for Ez-Living.

Ez-Living CEO John Turner stated "We learned a lot from our website program that has helped us put together a comprehensive busienss plan for how to expand into retail stores. Our website was intended to give us research information on what products seniors were interested in and what purchasing channels they used to buy these products. We learned for web sales that seniors are less comfortable buying on the web than from a printed catalog for example. We also learned, frankly to our surprise, that seniors are less interested in warranty programs than lower price points and ease of purchasing. Of most importance, we learned that in so far as web sales are concerned, that perhaps as much as 80% of our web volume came not directly from the seniors themselves, rather it came from their son's, daughters and care providers who were helping them find a particular product for their needs. Our testing also included saveontelephones.com, where we explored selling with a discounting strategy. "

The new EZ-Living website will focus on the top selling products from the companies research and will feature a more mainstream layout which will be more appealing to the visitor. Navigation has been further simplified so the customer, can get in, find what they want and check out more expediously. Of most importance the site will only focus on niche products for seniors that the companies testing has shown are viable products for web sales.

Turner stated "with our future plans to expand to retail stores, we considered taking the EZ-Living website off line until we open our first stores, however the success of sales from our previous site and the experiences we have had with our customers told us we should continue to sell on the web. We decided to discontinue the saveontelephones.com site and re-focus the Ez-Living site towards the profitable products. In addition to eCommerce/product sales, the new Ez-Living site will also provide some insight to potential investors into the Ez-Living retail expanion/business plan which also has value. The new site will focus on only a few products in each catigory that we have had success with, products that our customers have purchased and gave us positive comments on. The new site will grow with time, but again will only focus on products that are viable for sales on the web and of interest to seniors. We have enough research from the previous site, this site will now focus on sales volume to sustain itself with its own selling success. We are also going to look at a print media catalog strategy and some pay for click placement to bring more customers to the website."

The new website www.ez-living.com was unveiled on January 2nd.

For questions or comments, contact John Turner jturner@jpcgm.com